Connotation of
Film Production Company Logos
Universal
Universal uses capitalised, sans serif font of their company in order to emphasise the idea that the films they have produced are loved world-wide or even by the whole universe. This is then further emphasised by the use of the world and space behind the title which enables the audience to see a visual representation of how many people supposedly love these films. The use of the white company title against the dark space colours allow it to be brought to the audience’s attention in order for them to identify the fact that this particular company has produced this film.
Universal uses capitalised, sans serif font of their company in order to emphasise the idea that the films they have produced are loved world-wide or even by the whole universe. This is then further emphasised by the use of the world and space behind the title which enables the audience to see a visual representation of how many people supposedly love these films. The use of the white company title against the dark space colours allow it to be brought to the audience’s attention in order for them to identify the fact that this particular company has produced this film.
The name DreamWorks suggests that this production company can be perceived as a ‘factory’, which is in the process of making dreams for its audiences. This is further emphasised through the use of a night sky, clouds and a crescent as these aspects are associated with night time where dreams will take place. The fact that a boy is shown to be fishing on the moon, could connote that idea that he, himself is fishing for his own dream within the company, this is because the fishing rod ends when it reaches the production company’s name. A glow is used on the moon and the young boy in order to bring it forward to the audience’s attention, potentially suggesting that this production company aims its films towards a younger target audience. All of the important aspects in this logo are a light, white-ish tone, possibly connoting the idea that dreams are supposed to be innocent, pure and a happy moment.
20th Century Fox
In the 20th Century Fox logo, light beams are shown to be surrounding and shining on the name of the production company. This connotes the idea of importance, as light beams are usually used at premiers or special events in order to build up excitement for the audience and to show that something special and significant is about to happen. 20th Century Fox is also shown in a gold sans serif font, which symbolises importance again but also wealth and glamour. This is because gold is considered an expensive material that only the wealthy could afford. The significance of this in relation to this particular production company would be that it is implying that the films produced will be of the best quality and standards.
Vertigo Films
The definition of vertigo is a sensation that you or the environment around you is moving or spinning. This could suggest that this company produces films that make you feel that you are in a different place (not in reality). The idea that the title is in black bold sans serif font suggest that it is of extreme importance and one to take notice of. The only colours used in this logo are red and black which connote danger and that the films being produced are going to be a huge competition to the other film companies (a threat). Additionally, the double forwards slash could connote this production company as a modern twist on the industry, as this symbol can be considered as modern.
The definition of vertigo is a sensation that you or the environment around you is moving or spinning. This could suggest that this company produces films that make you feel that you are in a different place (not in reality). The idea that the title is in black bold sans serif font suggest that it is of extreme importance and one to take notice of. The only colours used in this logo are red and black which connote danger and that the films being produced are going to be a huge competition to the other film companies (a threat). Additionally, the double forwards slash could connote this production company as a modern twist on the industry, as this symbol can be considered as modern.
Film 4
Film 4 uses only two colours, red and white in order to contrast each other and is also used to emphasise the simplicity of the company. The most noticeable word on this logo is the word film which is of extreme importance as this is what this production company is actually producing. The number 4 is significant as this is used to represent the fact that these films are shown on channel 4, meaning that this emphasises a direct link between the two.
Film 4 uses only two colours, red and white in order to contrast each other and is also used to emphasise the simplicity of the company. The most noticeable word on this logo is the word film which is of extreme importance as this is what this production company is actually producing. The number 4 is significant as this is used to represent the fact that these films are shown on channel 4, meaning that this emphasises a direct link between the two.
Take Two Productions
In this logo there are two T’s present going at diagonal angles in order to symbolise the two words used in the name ‘Take Two’ that begin with T’s. On these two T’s is an idea of film reels, which are used in order to emphasise the fact that this company produces films. ‘Take Two’ could also suggests that this particular company will film all there films in only two takes as they are of such a good standard and quality. The fact that the only colours used are black and white which contrast each other could suggest that this production company is simplistic and potentially find it easy to create award winning films.
Warner Brothers
In this logo the initials of the film company ‘WB’ are used as the main attraction, which are presented in a gold shield. The shield could represent the fact that the company is heroic and should be looked up to as the best company in the film industry. The shield is in gold, which emphasises this but could also suggests that the production company produces films of the best quality as gold is considered a wealthy material. The shield is also demonstrated in the sky, which could suggest that this production company produces films that are above the other companies.
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