Production Company Logo Annotations

When deciding our production company logo with had several suggestions such as; A.R.E productions and life productions, however we felt that these were not very effective as the first one was simply a combination of our initials and the second had no particular meaning. From this we came up with ‘Snowball Productions’. We settled on this because we liked the idea of combining the snowball effect – where things start off small then gradually get bigger with our film. We combined this with linking the snowball effect to depression - the fact that if our main character Ash kept everything to herself and did not seek help then things will gradually get worse and worse.

Now that we had the name of our production company we had to create a logo in order to reflect this message in some way. The logo on the left is the first attempt. We used the idea of a snowball rolling downhill which would cause it to get bigger as it gathered up more snow. We then needed a clear and particularly large title so that our audience knew which production this film was. The way that we incorporated the title would be that we used capitalised sans serif font at the same angle of the ‘hill’ behind the snowball, with a thick black line above it, which almost creates the illusion of the snowball moving at a significant speed. We kept the logo in black and white as we thought that this would be most effective, as the white connotes the innocence and sweetness of our character Darcy and the black connotes sadness and depression that could be linked to her best friend Ash. The contrast of these two colours could show how they are total opposites. On the right is our final production company logo. The ways in which we changed this from the previous one would simply be the fact that we made the ‘hill’ or block 3 dimensional. This created dimension which we thought looked more effective as it didn’t just look like a random black block anymore.