Evaluation 4 ~ Who would be the audience for your media product?

Demographics

The film that we created is targeted at females between the ages of 15-20 years of age. This is because the themes that we used in the film, such as the idea of depression and the importance may be too advanced for anyone younger than the age of 15. The age 15 is very significant, as around this age children/teenagers begin to understand more about the world and begin to develop more questions about specific situations, mainly ones that involve themselves, such as changes in their body. This is an important target for our film as part of the aim of our film was to make teenagers more aware of mental disorders that are worryingly common in teenagers and also the struggles they may face during their time at school. 

The film is predominantly targeted at females, which is very stereotypical of a teen angst film. The reason for this is because the main characters of our film are 2 teenage girls and the story follows them and shows the audience the problems she faces on a daily basis. The class that the target audience come from would be one of a working/middle class, as the characters in the film come from the same background, which allows it to be more relatable to this type of class. Due to the fact our film is aimed at teenagers between the ages of 15-20, the target audience would have a low income level due to the fact they would potentially only have a part time or weekend job, providing them with enough money to spend on the latest trends or fashions. 

Our film is aimed at all races and ethnicities, although it can be argued to be more aimed at those of a British ethnicity as this would be the same as the characters in the film, making it a more relatable situation.  

Psychographics
Stereotypical psychographics of teenagers;

• Personality - Lazy, pessimistic, confident, rude 
• Attitudes - Negative view on life, always wanting what they don't have and not appreciating what they already do have, don't take responsibility for their own actions and usually blame other people, sometimes ambitious but don't necessarily show it externally. 
• Values - Family, friends, education
• Interest/hobbies - Using technology (social media) to remain updated constantly, hanging around their friends/boyfriends/girlfriend, attending parties, watching television/Netflix, listening to music
• Lifestyles - Part time job, in education, stay up to date with the latest technology/gadgets, conflict between friends and family and boyfriend/girlfriend, balancing social life with education

The type of people that our film would appeal to would be teenagers who value school (their education), their friends and also their family. This is because our film as a strong emphasise on how important friends are, especially in times of need, such as when there is a mean girl at school who is targeting you. The target audience be creative or even interested in technology. In the film that we created there is a creative aspect as the main character enters a art competition as she feels the only way to express her emotions is through art. This will appeal to some types of creative people as they may want to know what the competition was like or what the piece that she submitted was like. The target audience will more than likely relate to this if they enjoy creative activities or are just intrigued to find out.