Target Audience

Demographics

• Age - 15 to 25 years old
• Location - Town
• Gender - Female 
• Income level - Minimum wage 
• Education level - Student in sixth form/college to university
• Occupation - Student 
• Ethnic background - Caucasian British/American

Psychographics

• Personality - Lazy, pessimistic, confused about their sexuality, confident
• Attitudes - Negative view on life, always wanting what they don't have and not appreciating what they already do have, don take responsibility for their own actions and usually blame other people, sometimes ambitious but don't necessarily show it externally. 
• Values - Family, friends, education
• Interest/hobbies - Using technology (social media) to remain updated constantly, hanging around their friends/boyfriends/girlfriend, attending parties, watching television/Netflix, listening to music
• Lifestyles - Part time job, in education, stay up to date with the latest technology/gadgets, conflict between friends and family and boyfriend/girlfriend, balancing social life with education